Questionnaire

Dear Valued Client

Your response to this questionnaire will be extremely useful and thus we would be extremely grateful to you if you put aside 10 minutes to answer this questionnaire.

  • Your company name:

  • Your individual name:

  • Your email address:

  • Which branch do you use?
  • General Questions:
  • 1. How many years have you been dealing with Amrod?
  • 2. Where does Amrod rank in terms of your supplier spend?
  • 3. What is your company’s gift/clothing turnover ratio?
  • 4. Was 2009 a weak or strong year for you? (1 = weak, 5 = strong)
  • 5. Has 2010 been a weak or strong year so far? (1 = weak, 5 = strong)
  • 6. Have your clients been requesting soccer related products this year?
  • 7. Have you found that our soccer range and stock inventory was sufficient to accomodate this unique event ?
  • 8. How important are the following to you when choosing your preferred promotional gift suppliers: (1 – unimportant, 5 = extremely important)
  • • Your supplier is a TRADE-ONLY supplier:
  • • You are allocated an account manager i.e one point of call:
  • • You are able to check live stock on hand:
  • • Your supplier holds deep inventory levels:
  • • Your supplier holds a wide variety of products:
  • • Your supplier is innovative:
  • • Your supplier offers discount structures:
  • • Your supplier offers accounts:
  • • Your supplier offers free delivery:
  • • Your supplier has an impressive showroom for you and/or your clients to visit:
  • • Your supplier releases new products regularly:
  • • Your supplier sends out regular marketing campaigns:
  • • Your supplier offers in-house branding:

  • Website and Toolbox and Marketing:
  • 9. Do you use our website?
  • 10. In which order do you decide on a supplier: lowest price, best service, best quality

  • 11. Do you login with a username and password to our website?
  • 12. Have you asked us to create a free website for you yet?
  • 13. Where would you rank the Amrod website relative to other websites in the promo gift industry ? (1 = the worst in the industry, 10 = the best in the industry)
  • 14. Are you aware that you can check live stock on the Amrod website?
  • 15. Did you know that you can view a barometer of your up-to-date spend with Amrod on our website?
  • 16. Do you use the AMROD TOOLBOX?
  • 17. If you do use the Amrod toolbox, please rate it in terms of usefulness     (1 = useless, 5 = extremely useful)

  • 18. Did you know that you can send quotes and invoices to your clients through toolbox?
  • 19. Did you know that you can send Amrod a purchase order through toolbox?
  • 20. Did you know that you can extract all of the Amrod products into jpg format through toolbox?
  • 21. Have you been to a TOOLBOX training session?
  • 22. Do you receive our daily marketing mailers?
  • 23. Did you know that you can customise these mailers through toolbox?
  • 24. Do you forward our mailers to your clients?

  • The Amrod Sample Shop:
  • 25. Do you find it useful to have a sample shop available for the over-the-counter purchase of samples?
  • 26. Do you find the waiting times acceptable at the sample shop?
  • 27. Are there any ideas you have for us to improve service levels in the sample shop?


  • Collections at Amrod:
  • 28. Are there any ideas you have for us to improve service levels in at collections?


  • Your account manager at Amrod:
  • 29. Who is your account manager at Amrod?
  • 30. Please rate your account manager out of 5 (with 5 being the best rating)
  • 31. Do you know who their PA is?
  • 32. Please rate your account manager’s PA out of 5 (with 5 being the best rating)
  • 33. How many times a day do you phone your account manager?
  • 34. How long on average are your on-hold times while waiting for your account manager to answer?
  • 35. Do you call your account manager to check stock levels?
  • 36. Do you call your account manager to ask them to send you a jpg of an item?
  • 37. Do you call your account manager for pricing?
  • 38. Are there any ideas you have for us to try and improve service levels supplied from your account manager?

  • Accounts with Amrod:
  • 39. Do you currently have a 30-day account with Amrod?
  • 40. If not, would a 30-day account lead to better spending with Amrod?
  • 41. Would you be able to supply financial statements in order to assess credit worthiness?


  • Our JHB showroom:
  • 42. Rate our showroom out of 5 (5 being the highest)
  • 43. Do you bring your clients through to our showroom?

  • Our CT and Durban setup:
  • 44. Do you have any ideas for us to improve your experience with our branches?
  • 45. Did you know that we offer free daily delivery to our branches?


  • Our catalogues:
  • 46. Are you aware of our new Woza Soccer Catalogue?
  • 47. Are you aware of our Pens and More Catalogue?
  • 48. Are you aware of our separate Clothing Catalogue?
  • 49. Do you know about our on-line e-catalogues and how to send them to your client?
  • 50. Do you have any other comments/criticisms/complaints/compliments for us to hear?

Your constructive comments, positive or negative are always welcome. We urge you to let us know as much as possible about what you think of us.

Thank you for taking the time to fill in this questionnaire.