Digital Transfer Printing
This branding process is perfect for branding ceramic mugs, metal items and certain rigid plastic items.
Digital Transfer Printing is a relatively new technology which makes it possible to print a full-colour, digital print on various substances where previously this wasn’t possible.
A digital print is printed onto a special transfer paper and the product that is being branded is treated with a chemical before the logo is applied. The transfer paper is then placed onto the product, transferring the ink from the paper onto the product. At this stage the branded product is treated with a sealing chemical to ensure permanency of the logo.
The Digital Transfer Printer does not print the colour white so this process is best used on white and metal items. On metal products, the colours in the logo take on a metallic tinge but the ability to create a permanent, full colour branding on metal items is unique to this process and therefore extremely attractive.