Welcome to Amrod

AFRICA’S LEADING TRADE-ONLY, TOTAL-SOLUTION PROMOTIONAL PRODUCTS PROVIDER


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At Amrod, everything is geared towards providing clients with a Total-Solution aimed at making business as convenient, simple and cost-effective as possible.
Coupled with in-house branding solutions, their extensive gifting, clothing and headwear ranges, backed up by deep inventory levels, provide clients with the comfort of knowing that they are able to focus on what they do best: SELL!

Company History

Founded in April 2000 by Amit Brill, Craig Friedman and Nimrod Barlev, Amrod’s success story is one of integrity, innovation, risk taking and hard work.

At the time of writing, Amrod:

  • Trades out of 39 000m2 of office, warehouse and production space in Johannesburg
  • Operates the most comprehensive and advanced in-house branding facility in Africa
  • Provides world-class showrooms in Botswana, Cape Town, Durban, Johannesburg, Port Elizabeth and Namibia with unrivalled facilities providing the perfect business environment for closing deals.
  • Employs over 1000 full-time staff members
  • Offers more than 16,000 product SKU's
  • Holds in excess of R400 million worth of gifting, clothing and headwear stock, at cost
  • Brands in excess of 300,000 items daily
  • Proudly presents the leading Corporate Gifts and Corporate Clothing & Headwear catalogues in the industry.

A new strategic partnership

In September 2016, the company announced the sale of a majority share to The Carlyle Group - a global alternative asset manager with $176 billion of assets under management across 128 funds and 170 fund of funds vehicles.

Founded in 1987 in Washington DC, Carlyle has grown into one of the world’s largest and most successful investment firms, with more than 1650 professionals operating in 35 offices in North America, South America, Europe, the Middle East, Asia, Australia and Africa.

For a firm of Carlyle’s stature to have invested in the Promotional Products industry in South Africa is a privilege and great endorsement of the industry generally and Amrod specifically.

With extensive South African and African experience and a vast global reach, Amrod strongly believe that partnering with a highly-respected, internationally-renowned brand will help take their business to the next level, particularly in so far as shortening their timelines when it comes to expanding their African-footprint, as well as when it comes to the acquisition of possible target companies and entering into new product categories.

Amit, Craig and Nimrod retain meaningful stakes in Amrod and the new Carlyle partnership is expected to have a positive effect for all stakeholders.

Amrod’s New Head Office

In January 2017, Amrod consolidated their 3 Johannesburg-based buildings into one truly world class 39 000m² building.

The new facility was designed from the ground up to fit in with the company’s operational needs, something that was not possible in previous buildings. Some of the new features include:

  • A new best-of-breed warehouse management system to improve inventory accuracy and speed up operations.
  • A state-of-the-art conveyor system to move stock to the correct branding department quickly, efficiently and in an automated manner.
  • One of the largest branding facilities in the world, measuring 10 000m2, providing the desired branding space to ensure continual progress in the quest to brand all products quickly, efficiently and correctly every time.
  • A beautiful new showroom, which better showcases products but more importantly, is the perfect arena for their clients to proudly bring their end-user clients to, in order to assist them to conclude a sale.
  • A new collections area that adjoins the showroom which is far more user-friendly, with the primary focus on getting the orders out of the warehouse and into clients’ cars as quickly and efficiently as possible in order to minimise waiting times.


Amrod focused on creating a unique, world-class environment for both staff and clients and are confident that both will enjoy the benefits of their new home.

Global Brands

BRANDS ARE POWERFUL! BRANDS ARE INSTANTLY RECOGNISABLE! BRANDS CREATE A CONNECTION!

A great brand is more than a label or a logo. It is an idea that inspires confidence and trust in consumers, as well as a distinct sense of style, sophistication and craftsmanship.

Through our exclusive brand-partners, we bring you an exciting range of high-quality, on-trend Corporate Gifts, Clothing and Headwear that you can be proud to associate your brand with.